Associate Creative Director

Cognizant

Oct 2023 - Current

• Crafted and initiated a structured creative review process to enhance delivery efficiency and uphold high standards of craftsmanship.

• Directed UX and UI Designers in developing a refreshed brand identity and core CX designs for an updated mobile app, enhancing product alignment with brand vision.

• Partnered with Consulting teams on RFPs and Business Development proposals, delivering strategic insights on emerging technologies and creative direction to drive innovation in new business initiatives.

• Notable client: Alaska Airlines

Associate Creative Director

FCB Global

Associate Creative Director   |   Feb 2022 - Oct 2023

Sr. Art Director & Designer    |   Feb 2021 - Feb 2022 

Art Director & Designer         |   Mar 2020 - Feb 2021

• Led creative for Logitech Gaming’s brand partnerships and new product launches, achieving a 540% client growth for the agency and surpassing 2023 revenue targets.

• Established the visual direction for HOKA’s inaugural Global Brand Campaign and provided creative direction to cross-functional teams for film, OOH, web, and digital toolkits.

• Mentor and managed a team of Art Directors and Designers, cultivating a culture of growth and achievement that has led to significant career advancements and promotions within the team.

• Navigated top-tier client projects with a strategic and creative lens, working in tandem with the CCO and leadership team on pitch presentations that fostered new business and cemented client trust.

• Championed the integration of AI-generative technologies and emerging tech in the creative process, to enhance efficiencies and creative output.

• Notable clients: Logitech, HOKA, Bankrate, Graybar, Microsoft, and Swedish Match.

Creative Director

Dizzy.Bird Creative

Sept 2018 - May 2023

• Serve as the Creative Director and lead illustrator specializing in animated music videos, brand identity systems, and event branding. Oversee the entire creative process from conceptualization to final deliverables.

• Provide expert consultation for brand and event marketing strategy, resulting in successful campaigns and increased event attendance.

Sr. Graphic Designer / Art Director

Nancy’s Probiotic Foods

Aug 2012 - Feb 2020

• Led in-house creative direction and design for a national family-owned food and beverage company, offering organic and natural dairy and plant-based products that support immune and digestive health. 

• Played a pivotal role in elevating the company’s creative output, enhancing brand presence, and contributing to overall business success.

Sr. Graphic Designer / Art Director

Kesey Enterprises, in conjunction with Nancy’s Probiotic Foods

Aug 2012 - Feb 2020

• Elevated tour show creative campaigns, by harnessing original graphics, social media, and other marketing materials for music events, spanning from intimate shows to large-scale festivals. 

• Design and production of marketing materials for events and festivals featuring artist such as Dave Chapelle, Bob Dylan, Slayer, and Snoop Dogg.

Sr. Graphic Designer / Art Director

SC Process Group, a subsidiary of Nancy’s Probiotic Foods

Aug 2012 - Feb 2020

• Created packaging designs and brand identity for a medical-grade probiotic for newborns, ensuring compliance with FDA regulations and emphasizing safety and efficacy.

• Employed user-centered design principles to enhance the packaging’s visual hierarchy, optimizing critical information for quick and easy comprehension by healthcare professionals.