Bio

Jyn Henzel reimagines what creative culture can be. A hybrid leader with 13 years at the creative helm and a dozen more in business management, Jyn’s career is proof that reinvention is a superpower. She’s set the visual direction for HOKA’s first global brand campaign, helped win new business with FCB Global’s C-suite, and delivered bold creative for names like Logitech Gaming and Microsoft.

Always experimenting, Jyn was an early mover in the AI generative art community—producing short films and unlocking new creative workflows for concepting, animation, and storytelling, while championing agency adoption through thought leadership, mentoring creatives, and scouting the latest platforms to keep her teams ahead of the curve. 

Her roots are firmly planted in creative subculture. Jyn owned a streetwear shop that by night became a underground all-ages venue, fostering the local music scene while fueling punk sets on bass. She went on to lead design and creative direction in-house for the family of iconic author Ken Kesey, producing unforgettable events and festivals for artists like Snoop Dogg, Bob Dylan, and Tyler the Creator. Always pushing creative boundaries, Jyn also co-directed a short film for Hypnotic Brass Ensemble and Mos Def—continuing to thrive where art, music, and community collide.

Design Director

Cannes Can : Diversity Collective / Inkwell Beach

Design Director   |   Apr 2025 - Present

Designer    |   May 2024 - Apr 2025 

• Owned the complete on-site brand experience for Inkwell Beach at Cannes Lions, including visual identity, signage, stage design, and branded environments

• Led on-the-ground design at Cannes Lions, delivering real-time updates and seamless visual execution with producers and talent teams

Line Producer

Hero Media / Heroes of Media Awards 2024

• Served as Line Producer for Hero Media at the Heroes of Media Awards, managing videographers, photographers, timelines, and on-site logistics at The Carlton during Cannes Lions

Associate Creative Director

Cognizant

Oct 2023 - Current

• Created workflow systems that improved consistency and delivery speed across cross-functional teams

• Led cross-functional teams on Alaska Airlines mobile app refresh, aligning UX/UI with a modern brand experience.

• Contributed strategy, creative direction and copywriting to a new business pitch that secured an $80 million project, helping shape the creative strategy and narrative for C-level stakeholders

• Integrated AI tools for rapid creative prototyping, visualization, and pitch asset development

Associate Creative Director

FCB Global

Associate Creative Director   |   Feb 2022 - Oct 2023

Sr. Art Director & Designer    |   Feb 2021 - Feb 2022 

Art Director & Designer         |   Mar 2020 - Feb 2021

• Led creative across Logitech Gaming launches, helping expand the account by over 500 percent through consistent delivery and bold brand storytelling.

• Led visual direction and day-to-day creative for HOKA’s first global campaign for cross-functional teams for film, OOH, web, and digital toolkits.

• Partnered with C-Suite leadership on new business wins and campaign development for top-tier clients.

• Mentored and developed a team of Art Directors and Designers, fostering a culture of bold thinking and career advancements within the team.

• Championed the integration of AI-generative tools  and emerging tech in the creative process to enhance efficiencies and expand exploration.

• Notable clients: Logitech, HOKA, Bankrate, Microsoft, Graybar and Swedish Match.

Creative Director

Dizzy.Bird Creative

Sept 2018 - May 2023

• Directed animated music videos, brand identities, and cultural campaigns from concept through delivery.

• Led strategy and creative for music artists, festivals, and brands looking to stand out with style and soul.

Sr. Graphic Designer / Art Director

Nancy’s Probiotic Foods

Aug 2012 - Feb 2020

• Led in-house design, creative direction, and contributed copywriting for a national CPG brand, collaborating with owners and external partners to bring new products, print campaigns, and marketing materials to life

• Designed and produced high-impact design for national trade shows including Natural Products Expo West, creating immersive brand environments that supported product launches and drove retail interest
  

Sr. Graphic Designer / Art Director

Kesey Enterprises, in conjunction with Nancy’s Probiotic Foods

Aug 2012 - Feb 2020

• Designed the full brand experience for Eugene Celebration, including identity, signage, and spatial assets, supporting 65,000+ attendees across 20+ event zones, and a 13% year-over-year increase in total attendance

• Directed seasonal creative for Cuthbert Amphitheater and McDonald Theatre, with iconic performances such as Snoop Dogg, Bob Dylan, Tyler the Creator, Slayer, and Dave Chappelle, drawing up to 6,000 guests per show

• Delivered stage visuals, environmental graphics, and branded experiences in collaboration with producers and sponsors

Sr. Graphic Designer / Art Director

SC Process Group, a subsidiary of Nancy’s Probiotic Foods

Aug 2012 - Feb 2020

• Designed packaging for a medical-grade probiotic for newborns, balancing clinical accuracy with warmth and clarity.