Bankrate hadn’t launched a major campaign in over two decades. We helped change that — building a brand platform that made finance feel personal, approachable, and culturally relevant for a new generation. “For Every Next™” was more than a line — it became a rallying cry for anyone navigating life’s milestones with uncertainty.

ROLE

Sr Art Director / Lead Designer

Led the creative execution of the digital and social campaign; translating brand messaging into approachable, culture-aware visuals. Oversaw art direction for OLV, built the digital playbook, and helped scale the campaign across motion, social, and influencer use.

OUTCOMES

• Art directed the “For Every Next™” campaign visuals across digital, motion, and social

• Created a scalable visual playbook with guidelines for in-house and partner teams

• Designed content that connected with younger audiences through tone, color, and motion

• Helped transform Bankrate’s brand voice from transactional to emotionally resonant