As in-house creative lead for McDonald Theatre, I built a visual identity system through illustration, printmaking, and collage — one that captured the venue’s soul and helped solidify its place as a cultural beacon. Every poster told a new story — crafted from artist interviews, lyrics, and local lore — and each added a new layer to the theatre’s evolving visual history.

ROLES

Senior Art Director and Designer

Creative Director and Lead Designer overseeing brand identity and storytelling for McDonald Theatre and Cuthbert Amphitheater. Led design and production of over 140 one-of-a-kind event posters, plus social campaigns, large format signage, and onsite experience touchpoints.

OUTCOMES

• Designed a collection of 140+ unique event posters, each rooted in the artist’s story and sonic identity

• Led creative for digital and print campaigns promoting concerts across web, social, and street-level media

• Crafted a cohesive look-and-feel across signage, wayfinding, and promotional touchpoints

• Helped shape the visual language of the venue — building lasting emotional connection with audiences