To challenge the perception of Graybar as merely a traditional electrical supply distributor, we helped Graybar show up as a modern, tech-savvy security partner — not just a distributor.

AWARD

2023 AAF STL Silver Addy Award

ROLES

Sr Art Director / Key Art Designer

Led creative direction for campaign visuals and UX storytelling — from video to digital experience — repositioning Graybar through clarity and confidence.

OUTCOME

• Concepted and directed a short-form video campaign highlighting Graybar’s security offerings

• Designed and structured the UX and visual system for the product’s digital landing experience

• Helped reposition Graybar’s brand perception with messaging built for cross-sell and discovery