Tasked with launching HOKA into global relevance, we reimagined the brand from cult-favorite to cultural movement — designing a campaign that blended emotional storytelling with high-performance visuals. The result: a platform that invited the world to not just run, but feel the power of movement.

ROLES

Associate Creative Director / Key Art Designer

Creative Lead across campaign concept, key art, on-location photo shoots, and visual identity systems. Oversaw design consistency from global toolkits, Social, Web, OOH to retail experience.

OUTCOMES

• Designed and scaled a global OOH system that translated seamlessly from subways to stadiums

• Directed the look and feel for all digital films, driving performance on paid social and OLV

• Developed immersive retail and activation concepts to bring the brand into the physical world