To launch the Mandalorian A30 headset, we didn’t just market a product — we built an extension of the Star Wars universe. Our creative approach translated lore into lifestyle, inviting gamers to embody the mythos with visuals designed to feel canon-worthy.

ROLE

Associate Creative Director / Key Art Designer

Creative direction from concept to execution — bridging franchise storytelling with Logitech G’s product DNA. Led key art and toolkit design to scale across digital, retail, and social environments.

Worked across Logitech brand, Disney partnerships, and franchise content teams to ensure lore accuracy and creative cohesion.

OUTCOMES

• Designed franchise-level key art to anchor campaign across all platforms

• Built a modular toolkit for seamless global asset rollout

• Directed A+ modules optimized for Amazon performance

• Created digital assets tailored for both retail and fandom engagement