LOGITECH G x Disney
RULE THE GAME
Ready for play in ALL corners of the galaxy.
To launch the Mandalorian A30 headset, we didn’t just market a product — we built an extension of the Star Wars universe. Our creative approach translated lore into lifestyle, inviting gamers to embody the mythos with visuals designed to feel canon-worthy.
ROLE
Associate Creative Director / Key Art Designer
Creative direction from concept to execution — bridging franchise storytelling with Logitech G’s product DNA. Led key art and toolkit design to scale across digital, retail, and social environments.
Worked across Logitech brand, Disney partnerships, and franchise content teams to ensure lore accuracy and creative cohesion.
OUTCOMES
Designed franchise-level key art to anchor campaign across all platforms
Built a modular toolkit for seamless asset rollout
Directed A+ modules optimized for Amazon performance
Created digital assets tailored for both retail and fandom engagement
THE PITCH
FORGING STEEL
The cryno-furnace is a sacred place in Mandalorian culture. It is the birthplace of armor and weapons – a temple filled with sparks and molten steel. The most ancient parts of Mandalorian creed are upheld by the armorers who shape beskar in these holy places. Their forging methods are guarded secrets – skills passed down through generations to maintain beskar's strength and durability.
That unwavering strength and durability is the backbone of this approach. We’ll immerse players in visuals of the storied forges of Mandalore in a way that can be felt as much as it is seen. We’ll show them that a Mandalorian armorer could craft an A30 headset, just like this one, suitable for battle (or play) across the galaxy.
THIS IS THE WAY
Wherever Children of The Watch might find themselves throughout the galaxy, they are always guided by The Way. From the rolling sands of Tatooine's Dune Sea to the unforgiving lava fields of Nevarro, Mandalorians are protected by the weapons and armor that helped them become some of the most feared warriors in the galaxy.
We’ll showcase the A30 in various landscapes and environments traveled in the story of The Mandalorian, putting players in the boots of someone treading the galaxy in search of honor, strength, and glory. Just like a hardened Mandalorian warrior, this headset is at home anywhere in the galaxy.
SACRED & POWERFUL
Pure beskar is an elusive and valuable material of mythic proportions taken from the very heart of Mandalore. First forged during their conflict with the Jedi, it is a peerless metal that is almost as sacred as the Mandalorian creed itself. It is known for its durability – capable of deflecting a lightsaber or direct blaster shot – and is only vulnerable to weapons also made of beskar. It is the proverbial steel that runs through the veins of every Mandalorian.
This concept leans into the dark, mythical nature of beskar – its beauty and its enduring infamy. We will place the A30 on textures and patterns that take inspiration from items and far-flung locales that can be seen throughout Din Djarin’s story: Nevarro, Imperial research stations, the Razor Crest, etc. This subtler approach speaks to the feeling of hardened, weathered worlds, setting them against the peerless and premium aesthetic of the A30 – the headset made of Mandalorian steel.
